TikTok is introducing a new feature that allows them to lessen the amount of AI-created videos appearing in their timelines. This step comes as the company announced that it currently hosts in excess of 1 bn AI videos.
Pilot Phase and Launch
This change is undergoing trials over the next few weeks before a global launch. This shift aligns with a surge in AI content, driven by new content generation software.
The Broader AI Trend
Studies have shown that approximately a tenth of the fastest-growing content creators on another major platform exclusively feature AI-generated videos. A considerable share of this output is deemed “AI slop”, a label for inferior, bulk-generated content that is frequently illogical or dreamlike.
Based on user feedback that many people like content produced via AI tools, including digital art to educational videos, and we want to give people the ability to increase or decrease of that, based on their own preferences,” said a spokesperson.
Scale of AI Content
The platform announced that there are currently over a billion videos on its app labeled as made with AI. Overall, in excess of 100 million videos are uploaded to the platform daily, making AI content a minor part of its total content library.
Customizing Your Feed
Users will be capable of decrease or raise the level of AI-generated videos they view by using the topic control option in the app and picking AI-made media. Additional categories that are already be modified under the setting include current affairs, fashion, beauty, and dance.
AI Disclosure Rules
Its policies mandate content makers to label lifelike AI-made content, and it bans harmful AI impersonations of public figures or emergencies. Any realistic AI-generated clip that is not labeled can be taken down under its community policies.
In addition, the app will now apply an “AI-made” tag to content created with its built-in AI features, or flagged by an cross-platform project for recognizing content made by AI. This measure is intended to deter users from seeking to circumvent the labeling process.
Educational Initiatives
TikTok is additionally establishing a $2m awareness program for experts and institutions to create informative material about responsible artificial intelligence. This initiative will support educational bodies dedicated to teaching computer science.
Moderation Strategy
TikTok has justified its content review process, amid debate over plans to make redundant numerous review team members in the UK. The company is expected to cut hundreds of positions in its trust and safety department in its British office, with labor groups and online safety experts voicing alarm that staff are being displaced by machine-led review.
A company official stated that human moderation would remain essential, but artificial intelligence can protect employees by filtering out the most harmful content prior to it has to be seen by people. The company stated a significant reduction in explicit and harmful content reviewed by content reviewers over the last 12 months due to intervention by its machine learning processes.
It is vital to combine people and machines to ensure user safety,” the official commented. “We’ll have humans as part of that process, but we also think it’s very important to reduce exposure to dangerous material as swiftly, which is the area in which a significant AI assistance is really helping us process content quickly.”
